When you enter the Fiat factory, you might believe that you are in a large, clean, modern hotel, with symmetrical staircases and large glass doors. All white, no decoration, only the most essential furniture: bleak, but grandiose. The first building is not for working: there are offices and schools. Americanism begins with philanthropy; philanthropy made up of calculation and mutual benefit. The idea must have been Agnelli’s, the man of intuition and psychological perspicacity. It would be impossible to understand the good fortune of Fiat and its popularity among the multitudes if you didn’t consider Agnelli’s almost poetic qualities: the captain of industry who knows how to understand and exploit (in others!) the value of indifference, the man who knows how to conquer with a smile.